According to a report by NBC Sports’ Jabari Young, the NBA estimates league-wide sales of approximately $ 10 billion for the 2021-22 season.
Last season, the NBA suffered financial losses due to the COVID-19 pandemic, which caused total revenue to decrease by an estimated 35%.
“We lost a lot of money. The good news is that we are able to look at this business long term and continue to grow in it, ”said NBA Commissioner Adam Silver.
“We try to see it as a continuous investment in the business over a long period of time, not as a loss of individual seasons.”
The NBA expects to generate more revenue through shirt patch sponsorship, licensing deals, and global outreach programs.
Ten billion dollars in sales is certainly a lofty goal – but not outside the box.